Free 7-day email course
Trust Basics. How your business is judged from the outside.
One short email a day for seven days. Each covers a single concept and gives you a two-minute check you can run on your own business, for free, wherever it is registered.
Plain English. No jargon. Unsubscribe any time.
What the seven days cover.
- What your business looks like from outside Search for your business the way a stranger does, and see what they see first.
- Your official business record The public register entry people can check, wherever your business is registered.
- The email problem nobody reports Why some business emails land in spam, and a simple way to find out where you stand.
- The 60-second website trust test What many visitors instinctively scan for at the bottom of your website.
- What happens before a client can pay you The quiet checks larger clients often run before approving a new supplier.
- What AI says about your business Ask an AI tool about your business with neutral prompts, and read the answer slowly.
- What to fix first A calm order of priority, so you improve the right things instead of everything.
A sample two-minute check.
This is the actual check from Day 1, so you know exactly what to expect.
The check
Open a private or incognito browser window. Search your exact business name, then your name plus your town. Look at the first page as a stranger would.
Ask yourself
- Is it obviously you, or could you be confused with another business?
- Is what you actually do clear within the first few results?
- Is anything outdated, missing or slightly wrong?
Each day's email explains why the check matters and what to note down.
Start the course.
One more step: we have sent you a confirmation email. Click the link inside and the course begins.
Something went wrong. Please check the email address and try again, or write to hello@awareindex.com.
Double opt-in: the course only starts after you confirm your email. Your details are used to send the course. Every email has an unsubscribe link. See the Privacy Policy.
Why is it free?
Trust Basics introduces how Aware Index looks at businesses. It is written for small business owners and managers whose clients check them before committing.
Some readers may go on to request a Free AI Trust Snapshot afterwards. Others may simply keep the checks and repeat them every few months. Both outcomes are fine with us.
One concept a day. One check a day. No fear tactics.
Frequently asked questions
A free 7-day email course from Aware Index. Each day covers one concept about how businesses are judged from the outside, with a two-minute check you can run on your own business.
It introduces how Aware Index looks at businesses. Some readers may go on to request a Free AI Trust Snapshot afterwards. Others may simply keep the checks, and that is fine.
Yes. The checks work wherever your business is registered.
It is used to send the course and, only if you request them, updates from Aware Index. Signup uses double opt-in and every email contains an unsubscribe link. Details are in the Privacy Policy.
No. Several emails contain no offer at all. The course mentions the Free AI Trust Snapshot where it is genuinely relevant, and never uses countdowns, fake urgency or exaggerated claims.
Prefer a review with fresh eyes?
The Free AI Trust Snapshot is a manually reviewed look at how clearly your business comes across in public information and selected AI tools.
Request a Free AI Trust Snapshot